Can You Call Too Much?

Can You Call Too Much | Life in Transition Experts

Courtney Rollins, Durham County NC Probate Expert

“Closed mouths don’t get feed.” This well worn adage rings true in many areas of our lives. However when it comes to prospecting and marketing our services or expressing our desires to our employer, loved ones, or associates we often feel hesitant to reach out to others and express what we want.

As a prospector who relies on cold calling to market to potential clients, if you are not generating quality conversations with people on a regular basis and are conversation hesitant you may attempt to hide behind other marketing strategies to avoid the dreaded convo. You can have the fanciest direct mail piece, the slickets new ringless voice mail, the best texting scripts, the most efficient website, but at the end of the day if you or someone on your team is not having conversations then you are not converting to sales or meeting your end goal.

People who are not reluctant still may ask, “how often should I try to call a prospect.” There is no magic number, but the more you call the more you attempt to contact based on the quality of the lead the more likely you will have the opportunity to serve and convert that lead. In real estate often takes up to 7-20 touches that can span an average of 2 years before their is a conversion to a sale. For folks focusing on distressed properties and sellers that span goes down to 90 Days however still takes constant contact in essential. We do not want to bug our prospects, however remember we have a service that we are providing and many of our prospects, particularly those in distress, will need your services eventually and it is the persistent, amicably, and competent folks who will convert. You can show competency through your professional persistence. here are a few suggestions:

  • Grade your prospects and place them in buckets to decide what the communication cadence will be (i.e. hot leads: once a day, a week, etc, warm leads: once a week, once a month, every 2 months, cold leads: 1once a quarter, year, etc)
  • Hang up after the 3rd call…voicemails rarely get answered and you may really become a nuisance
  • Supplement your calls with mail pieces and emails
  • Grow your content and presence online with quality resources
  • Bring value in your follow ups as oppose to simply asking for another deal

If you’re looking for more resources or looking for investment property opportunities go to www.doreideals.com. Join our FB community Life In Transition Experts to gain support from professionals across variety of fields to help you prepare for and manage life changes. Finally, if you or someone know is in need of a probate expert go to www.estateproservice.com. I’d love to see how I can help!

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